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Our Purpose

We find new ways to grow hockey for good

– so everyone can reach the top of their game.

What We Do

Hockey is good for us all.

It builds individual strengths and healthy communities.

But deeply entrenched barriers in the game keep most Canadians from enjoying its benefits.

  • That’s why we started the Future of Hockey Lab.


    To create a world where everyone can enjoy hockey, anywhere, anytime. To grow the game as a force for good.


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How? By focusing on finding the root causes of barriers to participation–like lack of access to ice time.

And using innovation tools to create solutions–like Open Ice, a game-changing technology platform that uses data to make ice use more equitable and efficient.

Future of hockey lab

  • In fact, we’re the only innovation lab in the world dedicated to creating open access to hockey for all.


    Our team has decades of expertise in sport, innovation, and equity, backed by partnerships with major hockey associations, brands, and community organizations.

But we can’t make this kind of system change happen on our own.

What can you do?

We’re at a turning point in hockey.

New and diverse groups want access to the game. If we don’t give it to them, the future of the sport we love could be in trouble.

Together, we can find new ways to break the ice and grow hockey for good so everyone can reach the top of their game.

Read our latest Changemaker stories.

Stay connected for updates on our programs

Our Partners

Scotiabank
Bauer
Hockey Nova Scotia
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